Brand to Stand Out — Brand for SUCCESS

Ron Marcus, Marketing Director, San Diego County Bar Association

How do you differentiate your law practice from the countless other lawyers and firms offering the exact same service offering? With brand. Brand is the set of unique characteristics that define what you offer to clients in compelling, emotional terms. When all other things are equal, a strong brand wins every time. We’ll show you how to create that compelling brand that wins the hearts and minds of clients.

View the Replay »

Top Ideas and Tips for Optimizing Social Media

Megan Hargroder-Graham, CEO & Lead Strategist, Conversation Digital

We’ll take a deep dive into how lawyers should be leveraging Facebook, LinkedIn, Twitter, and other tools to generate leads online. We’ll give you ideas for content and campaigns that promote your firm and encourage engagement with potential clients and referrals. We’ll also demo software tools that can help streamline and automate the process. Most importantly: we’ll cover proven social media strategies that deliver measurable ROI for your efforts.

View the Replay »

Become the Go-To Expert with Content Marketing

Ron Marcus, Marketing Director, San Diego County Bar Association

Here’s a really inexpensive (like free) way to gain a reputation with potential clients as the trusted subject matter expert: create and distribute content — unique, authoritative, interesting, entertaining, and helpful content. Show that you know what nobody else knows that will genuinely help your clients. You’ll be the first person they call the next time they need specific, expert help. We’ll show you how to get it done, on the cheap.

View the Replay »

An Understandable and Affordable Guide to Digital Marketing

Jason Marsh, Founder, Marsh8 Internet Marketing Agency

Digital Marketing is what you do online to capture a potential client’s attention, increase the flow of traffic to your website, and turn those folks into paying clients. We’ll cover the fundamentals of what you need to know to get the most out of your website, search engine optimization (SEO), and paid advertising campaigns — including best practices, basic tips and tricks, and the costs of working within these valuable online marketing channels.

View the Replay »

Harnessing Storytelling to Develop Business (and Gain Clients)

Holly Amaya, Co-Founder & Storytelling Expert, Story Imprinting

Storytelling is critical to business development. The ability to share your story in an authentic way accelerates trust, increases conversion rates, and ultimately yields more and higher-quality clients for you. You’ll learn how to access and deploy professional stories, where to include them in presentations or consultations, and how to integrate story into your PR and marketing tactics.

View the Replay »

Website Do's & Don'ts

Featuring: 
Megan Hargroder-Graham, CEO & Lead Strategist, Conversations Digital
Ron Marcus, Director of Marketing and Outreach, San Diego County Bar Association
Jason Marsh, Founder, Marsh8 Internet Marketing Agency
Moderator:
Adriana Linares, Member Technology Officer, San Diego County Bar Association

Building a website may seem easy these days but the real challenge lies in making it usable and a successful tool for generating leads. Whether you're in the process of creating a new website site or finally taking the time to update your old one - and whether it's you doing the work or someone else, it's a good idea to have a list of do's and don'ts. Our expert panel will help you make a checklist of website must-haves and another for avoiding common mistakes.

View the Replay »

Adriana Linares
SDCBA Technology and Practice Management Advisor

Adriana is a legal tech and practice management expert who has guided law firms and bar associations nationwide for over two decades. She served as Chair of the American Bar Association TECHSHOW 2017 and has hosted the New Solo podcast on the Legal Talk Network since 2014. SDCBA members have access to her services included in their membership.