We’ve all been there. An author forgets a deadline and you're left looking at a one-page hole in your magazine. That’s when it’s good to have some easy magazine content that you can whip up at a moment’s notice. Here are some ideas that can be executed with relative ease:
- Retool a member profile. While 700 words on a member might be a little bit much to put together quickly, you can attack it from different angles. Make it a fun questionnaire. See the San Diego Lawyer’s “Why I Belong” series for a good example.
- Ask questions. The Wisconsin Lawyer magazine has a feature at the beginning of each issue called, “Meet our Contributors” where they ask a different question to the author’s of that issue. Getting a little bit more from each author helps personalize their contribution a little bit more.
- Don’t fill it! My boss once showed me an old CLE brochure from that had every inch of space covered with a size six font that required a magnifying glass to read. I got a headache just looking at it. Think about expanding an article or two with a splash page instead of whipping together a whole new section. Whenever we’ve done this, we’ve never gotten feedback that said, “Oh, I wish there were more words in there.”
- Look in the community. What work is your foundation doing? We’ve started to run one-page profiles of our foundation grantees. The organizations appreciate the recognition, and members like to see where their donations are going. Keep an eye on social media for firms and affinity bars that are volunteering in the community. Many are more than happy to share photos of pro-bono or volunteer.
- Keep it local. Chances are you have some members with passions outside of their job (hopefully.) We ran a restaurant suggestion column where members gave suggestions for their favorite spots for client meetings, morning coffee, after-work happy hours, etc. It got a whole bunch of new members interested in contributing to the magazine.