In the Spotlight: Carole Lucido

Carole Lucido

Contra Costa County Bar Association


How long have you been a member of NABE Comm:
I joined the CCCBA and NABE in late April 2016.

When you were a kid, did you dream of being a Bar Association Executive?
Well no, but I did dream of working for a great group of people and being in the center of information. I like being a resource person who keeps track of new technology and finds new ways to get things done.

If not, describe how you got to where you are today:
I worked in a couple of ad agencies and in corporate communications roles. I had my own one-person business for about 13 years and I got lonely working from home. When I joined the bar I had experience volunteering as Communications Chair for a professional association for engineers and thought,  how much different can this be?  I’m grateful for that experience, because I can really relate to the members of our bar who run solo practices.

What is the most rewarding part of your job:
I would have to say it’s working with members. I get to interface with volunteer “guest editors” for the magazine pretty closely. Recently one guest editor who is a partner in one of the leading firms told me that he couldn’t have finished his edition without me!  I was very flattered.  Another rewarding experience was seeing one of my past guest editor friends be installed as a judge!  She invited me to her induction ceremony and to her reception afterward.  It was so uplifting!

What is the most challenging part of your job:
Juggling all of the communications projects around here.  I like almost all of my different hats but sometimes there don’t seem like enough hours to get everything done!

If you weren’t a bar executive, what would you want to be?:
A best-selling author. 

What is the best piece of advice that you ever received through NABE?:
Winning the Luminary Award last year in St. Louis was fabulous! In 2016, (my first year as a NABE-Commer) I asked for a critique of the magazine that I had inherited.  The tips that AnnMarie Thomas of Kansas City Metro Bar Association gave me and a couple of conversations with Kerstin Fermin of the Bar Association of San Francisco really helped. AnnMarie stressed things like consistency in the layout; and Kerstin got me thinking about design style.  Thank you to them both!

What would you tell someone new to the crazy world of Bar-Executive-dom?:
For other members of voluntary bars, I’d advise them to Focus on the members.  They volunteer their time, and we are getting paid.  Do your best to make them happy and proud to be a member of your bar.

Favorite quote:
“Find a job you love and you’ll never work another day again in your life”

Favorite sports team:
Oakland A’s

What makes you successful in your position?
I enjoy working on a lot of projects at once, and trying new things.

What does your bar do better than most?  Where do you shine?
I’ve been told that we are very friendly and inclusive.

What’s your favorite website or app?:
For work:  I don’t think I could live without Google, but when a difficult question arises at work, you can’t beat the NABE Comm list serv.

Favorite band/album/concert of all time:
Carole King & James Taylor at the Hollywood Bowl

What do you do for fun? 
I love to shop and really enjoy antiquing. You never know what you’ll find.